Regardless of how you organize your brochure, there’s only one way to end it: Ask for action. If you want your reader to respond, include an 800 number, reply card, or some form of response mechanism. To increase your brochure’s selling power, include your offer and a response mechanism on every page. No matter how appealing your brochure, no matter how necessary your product, no one is going to go to the ends of the earth trying to find you, so make it as easy as possible for people to buy.
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