community organization

An experienced speaker talking to a large audience will pick out someone in the crowd and talk directly to them. This connection allows the speaker to make the talk more personal. In a similar fashion, write your brochure with an imaginary person in mind. Why? Because writing in a direct “I’m-talking-only-to-you” style will increase the likelihood of a response. Read the copy out loud to yourself, then find a trusted reader to evaluate your content and design before you print thousands of copies.

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Comments on: "Mktg Brochure: Make it Personal" (1)

  1. Thank you for another informative site. Where else could I get that type of information written in such a perfect way? I have a project that I am just now working on, and I’ve been on the look out for such info.

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