The first page your reader will see is the front cover. Get it wrong and you’ll likely lose the sale. Start with the benefits of your product, or use a thought-provoking teaser to motivate the reader to pick up the brochure and open it. Tell readers there’s something inside just for them — an exclusive invitation, a free report, a special discount, or advance notice of sales. Don’t just put your company logo or product name on the front. That alone doesn’t accomplish the goal.