community organization

The first page your reader will see is the front cover. Get it wrong and you’ll likely lose the sale. Start with the benefits of your product, or use a thought-provoking teaser to motivate the reader to pick up the brochure and open it. Tell readers there’s something inside just for them — an exclusive invitation, a free report, a special discount, or advance notice of sales. Don’t just put your company logo or product name on the front. That alone doesn’t accomplish the goal.

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