1. Be interesting
You already know what interests you, but you should consider what will interest your followers. Learn about them through research and their own self-promotion so you can find a way to connect their interests with what you have to promote.
2. Be authentic
Share the real you. Say what you truly believe and not what you think others want to hear. Being likeable helps too. Getting others to promote you openly will actually work even better than talking about yourself. If you can’t engage other people to talk about your accomplishment, then maybe it’s not worth talking about.
3. Provide value
Value comes in all shapes and sizes from an entertaining story, a lesson, or a simple joke that makes people smile and breaks up their day. Creativity in your delivery may even get people to share your promotion.